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Monday, April 01, 2013

I wish techies would drop their stereotypes about older people

I guess we all use stereotypes as a shorthand when talking about groups of people. There is a danger that they become embedded into the business mindset and take on the role of being a reality. Then it becomes a problem.

I just read these few sentences about how those that understand all of this social media stuff can best approach the poor old saps who are still trying to work out how to use a Biro (that really does age me).

Have a read.
SEO consultation and social content marketing is fun and exciting, and most of the time, clients think so, too.  Most gen X-ers and Y-ers understand that social networking is digital marketing.  Social media marketing is search engine optimization.  Search engines see an array of authentic inbound links and take note: this website is legit.
But try explaining this concept to a baby-boomer who owns a small-town coffee shop.  He takes pride in the fact that he never “needs” to go onto the Internet and thinks digital marketing is a fad.
Give me a break. Sure there are some older people who don't have a clue about the digital world but believe it or not there are a lot of younger people who might know how to press the buttons on their latest phone or tablet but have absolutely know idea how the digital world hangs together. Dick Stroud

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