Thursday, April 18, 2013

Things we can we learn about Amazon's targeting of the 50+ ?

How interesting. How very interesting. Amazon now has launched a dedicated shop for the 50+ titled "Active and Healthy Living Page"

The guys at Amazon will have done some research about the sort of products that the oldies are likely to purchase (I hope). So what are the product categories they have selected?

This is an image shows Amazon's take on what is going to get the 50+'s credit cards into action.

It was also interesting to see who Amazon has partnered with to provide the 'resources' and what these 'resources' are.

When I have the time I will analyse the products mix and the shop design in detail. Dick Stroud

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