Wednesday, May 29, 2013

Interesting observations - pity no detail about the research base

Yet another interesting article in MediaPost.

This one is about the desires and fears of US Boomers. As I always say, I don't think these are that much different from their European counterparts.

I quote: 65% of Boomer respondents named becoming financially secure and living within their means as one of their top three hopes for 2013, 54% stated maintaining and improving health, and 32% cited developing a better outlook and becoming more fulfilled. When asked what they would do with infinite time to pursue any one activity, 24% of Boomers named travel and vacationing, 19% philanthropy and volunteering, and 13% sports and related physical pursuit

Worth a quick read. Dick Stroud

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