You should have a look at Jim Gilmartin's web presence

I have referenced a number of Jim Gilmartin's articles and blog postings. I suspect we different approaches to the issues of marketing and older consumers but he provides many interesting and useful insights.

We recently hooked-up on LinkedIn and he sent me links to his online material. Very impressive.

I suggest you take a look.

Jim's web site www.comingofage.com and his blogs Market Insights Blog and What We’ve Learned .

You should also have a read of his insights that are published by Media Post  EngageBoomers blog.

Lots of useful material. Dick Stroud