It is worth reading because it gives an insight into the issues facing global multi-brand companies. There was lots of talk about developing and emerging countries and the 'established' markets of Europe and the US. There was lots of talk (in coded corporate-speak) about the creation of 'value' brands (i.e. utility brands for the increasingly poor American and European).
One subject was not talked about by the company or those asking questions. I would have so much liked to have asked the question:
"Dear Mr P&G - how do you intend to benefit from the ageing of the consumer in most of your markets"Do you know what - I don't think they have a strategy, or if they do it is fragmented across the brands. How weird. Dick Stroud