Wednesday, June 26, 2013

P&G link up with AARP to raise its profile amongst older consumers

Back in late 2012 I wrote about P&G starting to get serious about the older consumer with the launch of its  Crest and Oral‐B Pro‐Health For Life dental products “Selected for Aged 50+ Consumers”.

The company has now used AARP to do some research about the state of older people's oral care.

The survey found that:

60% do not use mouthwash daily
47% do not floss daily
34% only brush once a day

All good reasons to dash out to the pharmacy and head to the Crest & Oral-B product shelves.

It is interesting to view the channels that P&G selects to communicate with its older customers. Dick Stroud

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