I know a lot of the people involved. They are a good bunch.
This is what Wise Guys says about itself.
Wise Guys are a group of experts drawn from all sides of the marketing communications industry: from PR to media planning, TV production to photography, and creative design and copywriting to market research.Our clients in the US, Europe and Asia Pacific always say there is a lack of local expertise in understanding the dynamics, behaviours and drivers of the older consumer. Wise Guys should be well place to meet that requirement.
However, unlike many think tanks, Wise Guys have one other crucial combination of factors in common.
They each have the wisdom of age, a lifetime in their chosen career, and the nous of a seasoned consumer.
I wish them every good fortune. Dick Stroud