Active Minds that specialises in developing and selling products to assist those with dementia.
Like so many people, Ben Atkinson-Willes experienced firsthand what it’s like to care for a loved one with dementia. Ben was a design student at Kingston University, when his grandfather developed Alzheimer’s disease.
There were so few products available to help people with dementia so he decided to create a range of activities as part of a University project for adults living with dementia. He was offered funding by the University to turn it into a business venture - that was the start of Active Minds.
It is great to see young entrepreneurs with both passion and a business acumen who are becoming part of the the growing band of start-ups creating and selling products to satisfy the demands of the ageing population. I wish him every success. Dick Stroud