Thursday, September 12, 2013
Boomers are all talk and little action in their approach to fitness/wellness/healthiness.
It is always interesting to see how large fmcg companies respond to the ageing population opportunity.
This is the first time that I have seen anything from Kellogg on the subject.
Not really that exciting. Standard bit of research and then conclusions that support buying more of the company's products (sorry if I sound cynical).
Nice infographic that you might find useful for presentations. Nothing new in the conclusions.
Basically boomers are all talk and little action in their approach to fitness/wellness/healthiness. Dick Stroud
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