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Thursday, September 12, 2013

Boomers are all talk and little action in their approach to fitness/wellness/healthiness.


It is always interesting to see how large fmcg companies respond to the ageing population opportunity.

This is the first time that I have seen anything from Kellogg on the subject. 

Not really that exciting. Standard bit of research and then conclusions that support buying more of the company's products (sorry if I sound cynical).

Nice infographic that you might find useful for presentations. Nothing new in the conclusions.

Basically boomers are all talk and little action in their approach to  fitness/wellness/healthiness. Dick Stroud










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