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Sunday, September 22, 2013

Unless you understand physiological ageing you don't understand marketing to older consumers

Kim Walker and I have already written the book about this subject (Marketing to the ageing consumer) that details the main physiological changes that happen that impact the marketing process. This blog post from Kim details some of the other things you young marketers have to look forward to experiencing.

You know the saying - where there is a problem there is a product?

Read Kim's blog for the full details. Here is a list of the symptoms to wet your appetite.


  • Teeth look longer
  • Men's voices get higher, women's lower
  • Putting on weight
  • Over the age of 50, we start putting on one to 1.5 kilograms a year.
  • Sneezing more
  • Extra moles
  • Ears, nose and feet get bigger
  • Waking up with a headache
  • Getting tipsy more quickly
  • Visible neck pulse
  • Watery eyes
  • Soap gives you allergies
  • Constantly clearing your throat
  • Being 'disturbed' in the night


Dick Stroud

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