The Guardian has a blog posting in its Brand Marketing Hub entitled: Beyond silver surfers: successfully engaging the over-50s.
There is nothing you can disagree with but blimey it saying the same thing as those of us in the 'oldie marketing business' have been saying for years, and years and years.
It is always good to repeat the messages. They are important and many organisations are still not 'getting it'. But, come on guys, at least say something new. Dick Stroud