Ageing and "Boomerang Children" change the structure of households

I wonder if most marketers are aware that not only is the age structure of the UK changing but also the way that housing space is used.

This report from ONS provides an interesting insight into the subject. This article focuses in to the way that children are either returning home after university or delaying when they move-out means that the structure and the buying requirements of households are changing.

It looks to me that all of these trends are likely to continue. Dick Stroud