I read this statement in disbelief. Then read it again and decided that it was a typical case of journalistic misreporting. Then looked at this video.
"The Baby Boomer story is a simple story. They look back to their past with rose-tinted glasses. Everything that happened when they were young was wonderful," said Priya Raghubir, professor of marketing at New York University.
So there you have if from the learned Prof of Marketing. How to marketing to the boomer generation in a simple statement.
Give me strength. Dick Stroud