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All about improving the customer experience for older consumers
Tuesday, February 18, 2014
The title was more impressive than the content
When I came upon this research I thought that it would provide some new insights into the behaviour of different generations.
To be honest I was disappointed. Do have a
look at the report
, it will not take you long to read.
The conclusions are those that you might guess - age impacts the amount of online research done about products prior to purchase - Mmmm.
What the research doesn't do, but it should, is to look at the gender differences. Dick Stroud
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