Tuesday, February 18, 2014

The title was more impressive than the content

When I came upon this research I thought that it would provide some new insights into the behaviour of different generations.

To be honest I was disappointed. Do have a look at the report, it will not take you long to read.

The conclusions are those that you might guess - age impacts the amount of online research done about products prior to purchase - Mmmm.

What the research doesn't do, but it should, is to look at the gender differences. Dick Stroud

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