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Monday, March 31, 2014

A bit more insight into those weird Boomers

This is titled a "Thought Leadership Report" that: "identifies the inherent -- and not-so-obvious -- opportunities and implications for both established brands and best-in-class emerging companies and offers specific guidelines for marketers that want to capitalise on the Boomer homecoming."

I am not sure I would go as far as to say that this report tells a great deal that isn't already in the public domain but it is worth a read.

I was interested in one of the observations it makes that Google’s  recent purchase of home systems innovator Nest Corporation is just the “tip of the iceberg” and the latest indication that the 're-migration to the home-place is setting the stage for an eruption of innovation and business growth.'

The bottom line is that the report believes that US Boomers are “home-centric” and from this results a lot of business opportunities. I suspect the authors are right but that Google's purchase involved a bit more than just serving older consumers who want to grow old at home. Dick Stroud

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