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Saturday, March 08, 2014

Great photo of older gentleman with child and iPad



In the words of the company that created Brezzie is :

A personalised, intuitive system, specifically designed for people who are less familiar with digital technology. Supplied complete with a Samsung tablet computer, it’s the easiest way to get online and stay connected with friends, family and hobbies.

So it all the more amusing that the photo used by the Telegraph in its story is an older guy using an iPad. Whatever it is a great photo.

Pricing for the product is from £279 for the app and Samsung Galaxy or from £60 if you already have the hardware.

It looks as if Brezzie acts as a front-end onto Android to make it easier to use but in addition connects via a 'hub' that enables the interface to be customised and used by friends and family. Well that is how it looks from web site and the articles.

It will be interesting to see how well it does. What we do know is that right now the tablet of choice for older people, or from the children of older people is the iPad. Dick Stroud

1 comment:

David Miller said...

Dick, I am impressed with the scope of your blog, you are obviously the 'goto guy' on the 50 plus market here in the UK. I am fascinated that you are at conferences in Canada etc which confirms my belief in the universality of the baby boomer market. I have subscribed to your newsletter.

Thanks for being a great blogger!