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All about improving the customer experience for older consumers
Sunday, March 30, 2014
Loved and loathed fund raising methods . Great presentation
The older demographic is important (very) to lots of charities. So what marketing techniques are loved and loathed. This is definitely worth five mins of your life to watch.
The interesting thing is it asks the vital question - what technique do you love and loathe and how effective do you think they are?
I think it has implications outside the charity world. Well done nfpSynergy, really nice presentation format using Screencast. Dick Stroud
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