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Sunday, May 18, 2014

Older workers 'not a homogenous group'

Sometimes you read a headline that you agree with but that makes you scream.

Of all people you would think that human resources people would understand that older workers might be a tad different from each other. Well now it does - about time.

You never know, the marketing profession might realise that not all older consumers are the same! Dick Stroud

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