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Wednesday, June 25, 2014

Report from IRI Times & Trends report “Aging America: Carving Out Growth in Mature Markets,


This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.

The above figure says it all, or certainly should say it all.

Want a few more factoids?

Boomers + Seniors account for more than 50% of CPG spending

How about another one?

The number of Americans aged 65 and older set to double during the next 25 years and their spending power will continue to grow.

Final one for your library of ageing facts.

By 2020, annual CPG spending by boomers and seniors will surpass $230 billion.

The report, which is free then goes on to talk about the main growth areas.

Certainly worth your time registering on the IRI web site. Dick Stroud

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