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Saturday, August 23, 2014

New app and business model to make people adhere to their prescribed drugs

The numbers of people that don't adhere to their prescribed drugs, the resulting wasted costs and the health consequences are horrible.

Lots of these are older people

It’s a problem in the US that has a $100 billion cost..

Mango Health, a startup that’s adapting some of the triggers and rewards from the social gaming industry and provides a win-win to pharmaceutical companies and business that want to be associated with healthcare.

A fascinating idea. Dick Stroud

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