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Thursday, September 11, 2014

Want to check-out fast? Don't get behind somebody looking like me.

A while back I wrote a blog posting about research showing that younger people will avoid getting behind an older person at a supermarket checkout. I said that I did the same thing.

An old mate in the US (Chuck Nyren) picked up on this theme and developed it into a post on the Huff Post 50 blog. I found it hilarious.

There is a more serious marketing issue involved. If older people (some at least) seem to both physically and mentally slow down but your customer touchpoints  assume a faster processing speed then it is you that has the problem. Dick Stroud

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