Friday, November 07, 2014
Why global brands find it so difficult to respond to their ageing customers
Why is that large companies (and a lot of smaller companies) find it so, so difficult to realise the potential and the inevitability about population ageing and get on and embrace its consequences.
Are the management all fools? Are they so welded to the habits of being youth centric that they grip onto the old order for grim life, like barnacles on the bottom of boats. It is a combination of reasons, many that don't reflect well on the way large organisations run themselves.
Expert Marketer Magazine asked me to write a few words about the subject.
If you have a minute or two you can read what I said. Don't worry it is a very short article.
This is a subject I might return to in the future in more depth. Dick Stroud