Thanks to the guys at Immersionactive for their monthly round-up of content to do with Boomers for bringing my attention to this research from Millward Brown digital
As you can see, the good old laptop/PC screen is far from dead.
The pesky little smartphone and tablet are fine for reading a book and e-mail but when it comes to some serious shopping it looks like the big screen is still popular.
Not surprising result considering the poor design of so many company's mobile sites. Maybe this will change in the future. One thing that will not is ageing of eyes from around 50 onward. Dick Stroud
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