Thursday, March 05, 2015
So young Marketer, how do you ensure a LifeTime customer experience (CX)? Watching this is a good starting point.
Kim Walker and I believe every customer experience should be designed to accommodate the needs of the widest possible range of consumers.
Lifetime Customer Experience anticipates the evolving changes in our body, mind and senses to deliver the optimal customer experience for the greatest number of consumers.
Common sense you might think? Indeed it is, but very few, and I mean very few, companies apply this obvious fact when defining their CX. Kim and I call it Lifetime CX.
This video shows how Kim goes about explaining the concept at conferences and TV interviews.
Great content and terrific style. Dick Stroud