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Wednesday, April 29, 2015

UK Internet users intending to purchase a SmartWatch - the top age is 54?


Blimey,  I don' even register in this research about buying intentions in the UK to purchase a Smartwatch. Here am, waiting for my Apple Watch to arrive and this research stops measuring above the age of 54. Am I going to be the only person in the UK above that age category who is buying one of these devices? This is what the Gfk numbers suggest.

I cannot think so. Was the number of 54+ so small that it didn't register of did they not bother to talk with anybody above that age - I wonder.

It will be fascinating to see what the numbers look like in a year's time, assuming anybody thinks that it is worth counting the older age group. Dick Stroud




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