A quarter of the US population has arthritis, that is 52 millions Americans and the percentage is expected to rise significantly in the years ahead. No wonder it is the most common cause of disability and constraints on an individual's movement.
If you want to look at the details they are covered in this US Government report.
When we study the customer experience and how it is affected by ageing it no wonder that so many of our measurements are concerned with the results of this condition.
I wonder how many marketers have any idea what it means to them and the way they design channels and products. Very few. Dick Stroud