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Thursday, May 14, 2015

China shows how we should be thinking about older consumers

As many, I fear most, Europe's marketers and agencies rehash old ideas about older consumers it is refreshing to read that in China the Penny or Yuan has dropped and there is some genuinely new thinking emerging.

Kim Walker has blogged about a fascinating article and video that recently appeared in the FT. If you want a view of how the world is going to be rather than continually looking in the rear mirror then I suggest you have a look. Dick Stroud

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