This research from Nielsen shows a depressing picture, at least for older people, of the importance the different generations place upon Wellness and their willingness to pay a premium for products with that attribute.
What a difference between the 65+ and the rest in terms of how important they rank wellness and even more the willingness to pay a premium for products.
So I wonder if this is a cohort effect or an ageing effect (i.e. why bother with this wellness stuff when you are 65+). I will sit on the fence and say that it is a bit of both.
Whatever, there is a strong message for companies promoting Wellness related products. My rule of thumb is that about 20% of the 65+ age group pay much attention to wellness/fitness. Another 20% almost actively show their disdain for such things. The big group in the middle are open to persuasion. Dick Stroud
No comments:
Post a Comment