This has absolutely nothing to do with older consumers other than a lot of them are football fanatics.
The fallout from the Fifa mess is that Nike, a brand that is so ultra conscious of its brand image, is suffering from being associated with that dreadful footballing organisation.
Sometimes you can sit on the wall for a long, long time but eventually you get caught.
Nike should have known that it was only a matter of time before Fifa imploded. Rather than being perceived as a 'good guy' and part of the solution it now risks being tainted by the mega fallout that will swirl around the media for months to come. Dick Stroud