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Tuesday, August 11, 2015

eTrack - great idea (fantastic idea). Let's hope it is age-friendly. Bet it isn't




We are deluged with 'great ideas' that are going to change the world - well make life a bit easier or less expensive.

I am likely to attend an event in London that is all about travel and how it can be made easier for oldies. Coincidentally, I was also looking at this development to make handling luggage easier and to provide more information about its location. It looks fantastic a real game changer.

Now I wonder if the developers have given much (any) thought to the customer experience they are proposing to deliver for a 60, 70 or 80 year old? I suspect very little, even though older people are a massive part of the travel market.

I hope I am wrong. Dick Stroud

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