This is a hilarious article from Mark Ritson in Marketing Week about the latest marketing revelation that the world rotates about Millennials and the imperative to understand their unique desires, foibles and fantasies if you want to do business with them.
Wouldn't it be terrific if each generation had a distinctive marketing profile that once understood would unlock the channel to their hearts and credit cards. One campaign could have the Millennial magic mix and maybe occasionally the concoction marked Boomers could be employed.
Unfortunately, life just isn't like that and whilst generational marketing has an engaging simplicity it is a dangerous concept that should be handled with extreme care.
Do read the article it is hilarious. Dick Stroud