For marketers who are looking for new evidence confirming the obvious, that the over-50s own much of the UK's wealth, Saga has issued a new report.
The figure they have come up with is £6.2 Trillion - that makes it that the over-50s own about 70% of the wealth of UK households.
I expect the number is incorrect, but that doesn't matter. The amount of economic power is considerable. Who cares if it its 60%, 70% or 80% - it is a bloody large number.
Maybe worth marketers paying the group some attention? Dick Stroud