All about improving the customer experience for older consumers
Tuesday, June 07, 2016
Think product packaging is obvious? Watch Jeremy Clarkson do battle with a DHL self assembly box
Yep, hands-up, I am a Jeremy Clarkson fan. If you want to see why packaging is such a pain in the backside for so many people watch Jeremy attempting to put together the 'simple' DHL self assembly box.
I bet if Apple was providing the box it would be a lot easier to assemble.
It is no wonder that product packaging is such an issue with older consumers. Dick Stroud