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Tuesday, July 26, 2016

Theories about omnichannel UX strategies are great but they all ignore an important factor

As usual a really good blog item from NN/g about UX and how it must be applied across multiple devices and interaction channels.

But, there is an important thing missing. In all the arguments and advice there is no mention about the need to ensure that all of these multi device and channel touchpoints are age friendly.

It is almost as if the issue of physiological ageing is hiding in plain sight. It is so obvious that nobody sees it and hence it gets ignored. 

Maybe there is an implicit assumption that it is somebody else's responsibility, which means that nobody does anything about it.

At a time when one thing is certain - the age of consumers is getting older - we must grasp the issue of ensuring our customer experiences are age-friendly by both hands and doing something about it. 

A good place to start is to visit age-friendly.com Dick Stroud



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