You should read Kim Walker's blog about the Tetra Pak’s annual Consumer Generations Whitepaper.
He finds that what should have been a state of the art whitepaper on the subject rehashes the basics and oversimplifies the challenge in what seems to be a largely self-serving document.
I am staggered that the quality of packaging remains at such a poor level when it is obvious to anybody, with a basic understanding of the ageing business, that is a vital ingredient in delivering a good customer experience. Read the blog. Dick Stroud