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Wednesday, February 01, 2017

Terrific presentation, wonderful graphics, mightily impressive sounding words. What the hell does it all mean?

I am a member of the Royal Society of Arts.  It publishes a beautifully produced magazine. The articles are littered with eye grabbing graphics and impressive sounding words and lots and lots of words like  'progressives', 'caring', 'communities', 'involvement' etc etc.

After reading a few pages I dump it in the waste bin and swear I will never bother to read again, until the next edition appears and I give it another go, but it always ends up with the same outcome.

The title of the articles sound interesting and relevant but the content is primarily created to enable the authors to preen rather than to inform.   

I fear that the exhibition that is going on about how the creative industry can respond to population ageing is in the same category as the RSA magazine. What a disappointment. 

Here are a couple of sources where you can read about the event JWT and Creative Review.


Dick Stroud


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