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Thursday, April 27, 2017

Ken Dychtwald's take on the Longevity Economy




As usual, Ken Dychtwald gives a very polished presentation and considering he must have done it a zillion times before he always injects energy and enthusiasm into the subject.

The contents were nothing that you will not have heard before with the possible exception of his emphasis on the factor of older consumers being 'Time Affluent'. It is an interesting and important point. There is one thing to have disposable income and another to have the time to spend it.

However, I always listen to his presentations and think that he is mainly talking about people like himself and like those who are in the audience and who watch his videos. He always mentions that there are lots of older people who are not wealthy and on high incomes but then swiftly moves on. That's fine but maybe he needs to make it a tad clearer that his comments apply to a minority of the age group.

The second half of the video is a discussion and the first minute or so I thought it was going to be dreadful. Then the tone changed and it became very interesting. I think the interviewer was able to get behind the professional presenter exterior and she got an insight into what he really thinks.

Worth the 30 mins of your life to watch. Dick Stroud

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