Wednesday, May 10, 2017

Marks & Spencer 'spend it well' campaign. A step in the right direction

Poor old Marks and Spencer has been having a rough time of it recently. But, after a series of dreadful advertising campaigns, it might be back on the right track.

Way back in March,  the company spoke about its intention to promote a 'shared attitude' that connects with consumers regardless of age or demographic.

This is the first ad of the campaign that is  built on this philosophy and it certainly does attempt to be age-neutral (ish).

Marketing Week had its own take on the campaign.

I had a look at the web pages that are supporting the campaign. To be honest, these look as if they were put together by somebody in a hell of a hurry with very little budget. Considering how much the ad must have cost I think they could have come up with something a tad more inspiring.

Now all the company must do is build an inshore experience and design the clothes to match the aspirations of the ad. That might take some time to achieve. Dick Stroud

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