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Wednesday, July 26, 2017

How brands can engage with all generations - not by reading this article

You see the title of an article about brands and multiple generations and feel impelled to read. What a disappointment. This article in Raconteur is a veritable feast of old chestnuts. Do you remember the  one about "old people are more loyal and don't change brands".

This reminds me of the type of article that I read when I first entered the ageing business. Dick Stroud

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