Towards he end of 2017 I recorded a podcast for my old friend Jason Woodford, the ceo of Sitevibility
I had 15 mins to talk about pretty much anything I wanted, so I thought it would be useful to say some words about those subjects that still interest me in the ageing business. Primarily, why physiological ageing impacts the customer journey and what to do about it and above all how to quantify the effectiveness of touchpoints.
Hope you enjoy. Dick Stroud
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