Friday, March 02, 2018

How KFC used FCK to turn a disaster into a marketing triumph

Around the same time as Oxfam was suffering a major meltdown in its brand credentials, KFC's stores were running out of an important ingredient in their main product - chicken. Due to a logistics nightmare the stores in the UK were having to shut. No chicken no happy customers.

This article by Mark Ritson describes how the company turned this nightmare into a marketing triumph.

What's this got to do with ageing and marketing? Absolutely nothing to do with ageing but a lot to do with marketing.

It is informative and very funny. Well worth reading. Dick Stroud

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