20plus30 Marketing to older consumers
  • Dick Stroud
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All about improving the customer experience for older consumers

Monday, April 12, 2021

I have moved on from the Ageing Business

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In July 2003 I wrote my first blog post about what became to be known as the ‘Ageing Business’. It was titled ‘Web usability – still not tak...
Saturday, November 23, 2019

Have we committed a terrible blunder with our assumptions about the future price of property?

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There are three reasons why this is my first blog post for 9 months. I have been busy enjoying myself and working on a new project that has ...
Tuesday, March 05, 2019

Boring old demographics keeps determining our future

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I have always thought that demographics is a bit like statistics. It is one of those subjects that we know is mighty important but rarely ta...
Tuesday, February 26, 2019

Whatever happened to tech-enabled care?

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If you read my blog you know that I have been pondering why the care industry seems immune to the benefits of technological innovations?  Wh...
Wednesday, January 23, 2019

The 60+ will generate over half of all urban consumption growth in the developed countries

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It is always nice to have a new quote from McKinsey about the ageing business. This one come from a very recent publication Navigating a ...
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