Mature Bloggers

At long last the marketing world has woken up to the power of blogging.
Gallup conducted a poll with CNN and USA Today and found that nine of 10 adults over 65 had never read one. Forrester also found blog usage skewed young—respondents between 18 and 24 were more than twice as likely to be regular blog readers than the population as a whole.

But the blog readers by ad service company Blogads came up with an older age range. This may reflect that the survey started with a request for responses from some of the largest, most heavily trafficked blogs, a number of which were staple reading for politically active readers. See the chart at the end of this post.

Obviously the age of a blog’s readership is going to be determined by its content so I suppose some aggregated analysis of blogger age profile is not that much use. I wonder what the age profile of the people who read this blog? Dick Stroud www.20plus30.com