Tuesday, March 20, 2018

Is marketing in such a bad state as depicted by Mark Ritson - probably

When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb?

The obsession with digital - the inability to understand the importance of demographics - the lack of understanding about what makes consumers buy products.

If you have 30 mins and don't mind Mark's colourful language then he will provide you with some answers. Nothing and everything to do with ageing. Dick Stroud

Thursday, March 15, 2018

Google's research about voice activate speakers and older consumers

You don't often see Google researching and commenting about older consumers. This might not have been the largest research study in the world (301 active voice-activate speaker owners in the US aged 55+) but it is a start and it provides some interesting insights.

“It's an entity in your life that's always behind the scenes for things you need” was the highlighted comment in article. I have been using the Apple HomePod for the past month and I kind of understand what this comment means. I suspect that the Hey Siri functionality I am using is behind the curve, unlike the brilliant sound quality of the speakers, but I am increasingly using the facilities.

I was a tad skeptical about the technology to start with but I can really see its uses.

Interestingly, the Google article said that the research group had made a lot of suggestions of additional features that could be added to make the technology even more useful. Lots of them around health and safety.

If you are interested in the behaviours of older consumers I suggest you read the article and get using voice activated speakers. Dick Stroud

Friday, March 02, 2018

How KFC used FCK to turn a disaster into a marketing triumph

Around the same time as Oxfam was suffering a major meltdown in its brand credentials, KFC's stores were running out of an important ingredient in their main product - chicken. Due to a logistics nightmare the stores in the UK were having to shut. No chicken no happy customers.

This article by Mark Ritson describes how the company turned this nightmare into a marketing triumph.

What's this got to do with ageing and marketing? Absolutely nothing to do with ageing but a lot to do with marketing.

It is informative and very funny. Well worth reading. Dick Stroud