Sunday, March 26, 2017

Bet your marketers don't know much about arthritis and how it impacts the customer journey

In the U.S. adults, the number of adults that have their movement and dexterity limited by arthritis has increased by about 20% since 2002. The everyday activities of 24 million adults are limited by this problem such as holding a cup, lifting a grocery bag, or walking to their car. That is one hell of a lot of people.

If you want the gory details read this document from the US Centre of Disease Control. 

You might be asking yourself  - so what? Just think of all the customer touchpoints that are affected by this affliction. I know the answer - bet you don't.

If you want to understand the impact of arthritis and all of the other things that happen to all our senses, bodies and minds you better get yourself over to age-friendly. com. Dick Stroud

Saturday, March 25, 2017

A person's age is three times more likely to prevent career progression than any other factor

ADP's Workforce View in Europe 2017 is a serious bit of research. It found that a person's age is by far and away the most important thing that influences (prevents) career progression.

This perception was shared by all age groups, but not unsurprisingly, age is a greater issue amongst older workers, peaking at 46% of over 55s.

Nobody will be surprised by the findings but even I found it hard to believe that it such an impediment. Now this is not good news for all those hoping to 'work until they drop'. It looks like the final twenty years or so will be spent stuck on the the career ladder.

It doesn't take a genius to see the implications this has on the ability of people to generate enough savings to fund their retirement - let alone how people will feel about being rejected for promotion.

The cover of this report amused me. Notice anything? Have a good look at the age of the models. Not many oldies there. Dick Stroud

Methinks that IBM has been inspired by the TV series Breaking Bad.

This is a quote from the IBM website. 

IBM’s ageing-focused leaders have developed a “periodic table” providing a taxonomy and a common global reference framework for all actors aiming to build successful technologies and tech-enabled services for ageing. The table provides a means for testing solution designs that begin with the person; centered on the individual, guided by a set of core tenets that should always be observed. Then, as appropriate, one or more elements drawn from each category, begin to define and describe the potential solution.  Combined, they represent the foundation for human experience across the later life journey and become the basis for human experience design.

Now I am not sure that I understand what all this means. Hopefully, IBM will translate its ideas into plain English. But you have to admit that the company's thinking looks like it has been inspired by the brilliant TV series Breaking Bad. 

And why not.  Dick Stroud