Thursday, November 23, 2017

The high street needs to be age-friendly. Yep, you bet it does.

Great to see that Anchor has taken an interest in the problems caused to consumers and retailers by the mismatch between the way retail is delivered and the physiological needs of older consumers. Here are the main points from the report:

A quarter of older people feel shut out of the high street
60% of older people are concerned by the lack of seating in shopping areas
33% of older people would feel ashamed to ask for a seat in a public place
24% of older people are put off by self-checkout machines

I think we can take the next statement from the report with a pinch of salt but it was good at generating headlines in the UK media.
Older people’s charity, Anchor, is highlighting the dire need for the high street to reinvent itself as a new report predicts up to £4.5bn annual losses by 2030 as retailers fail to attract the grey pound.
Definitely worth reading the report entitled ‘Older generations to rescue the high street’ but I don’t think it will tell you much you don’t know if you follow the work that Kim Walker and I have done in creating tools to help retailers address the issues of the ageing senses, bodies and minds of the most important group of high street shoppers. If you haven’t been following our work you can check it out here. Dick Stroud  

Monday, November 20, 2017

Huge changes in time spent watching traditional TV. One age group is watching more. Guess who.

This data is from the US but I doubt if Europe is that much different.

I think the charts say it all - don't they?

Here is a clue. Look for the little green arrow pointing up. Looks to me like live TV is rapidly becoming (become) an oldies ghetto.

The second chart goes a long way to explain where the eyes of the other age groups are spending their time. Dick Stroud





Sunday, November 19, 2017

Bet my generation is in worse shape than yours.

You are Millennial and feeling sorry for yourself. There is no shortage of media that will explain to you the gory details of why you are part of the ‘victim generation'.

You are a member of Gen X or a Boomer and feeling sorry for yourself. You to are well provided with reasons why your lot in life is awful.

So what is going on? It makes good headlines to take such a dramatic stance about the lot of zillions of people. Sure, many people in both generations are having a hard time and often for the same reasons. And yes, at some stages one generation is 'doing better' than another, but it would be a good investment to try and remember these words of wisdom - 'trends go on until they stop'.

The one who is the victim today might well be the victor tomorrow. Dick Stroud