Age Concern ties with tech brands

This is how the headline reads in this week’s edition of Marketing.

The article says Intel, Microsoft and BT have forged an alliance with charity Age Concern in an attempt to tackle the problem of 'digital exclusion'.

The group, known as the Digital Age Consortium, is in talks with several communications agencies about creating a campaign to demonstrate the benefits of computers to an older generation.

The work will attempt to address the reluctance by many in this demographic to learn about computers and the internet.

Intel, Microsoft and BT are already corporate partners of Age Concern, according to the charity, and it is believed they are helping to fund the initiative.

Methinks this might be a tad over-stating things. Try as I might there is no mention of the “Digital Age Consortium” anywhere on the web, other than the article in Marketing.Dick Stroud