I bemoan the short-sightedness of companies when they don’t recognise the business potential of the 50-plus. And then when they do, I complain that there isn’t much point in trying to sell this group a standard recipe of “50-plus friendly” products and services. But then I come from the world of consultancy so you wouldn’t expect consistency!
Chuck Nyren’s blog has an excellent posting (14/9/006) about the rise of the 50+ web site and the way they all seem to be selling similar things with similar messages and similar graphics that combine to simultaneously drive me nuts and comatose. Dick Stroud
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