50plus marketing in Japan

Are the following comments familiar? They are taken from an Japanese newswire article

‘During the next 10 years, it is crucial for businesses to adopt new marketing styles that correspond to the shrinking society’

‘As the youth market shrinks, firms are targeting aging baby boomers.’

`During the next 10 years, it is crucial for businesses to adopt new marketing styles that correspond to the shrinking society'

‘As society greys and the young consumer market contracts, businesses searching desperately for new ways to survive are turning to those in the autumn of their life.’

‘The over 50s will be the core `volume' generation in the future.’'

It seems that the opportunities of the 50+ market are also apparent in Japan. It is worth reading the article since it has a couple of good example of how Japanese companies are adapting to the importance of the older consumer.