My eyes lit up when I read the headline that the CBS television network has released a study challenging the view that viewers aged 18 to 49 matter the most to advertisers, and therefore to TV ratings.
At last I thought they are getting the message about the 50+ market
My enthusiasm was short lived. The recent survey went on to say that more than 1,000 top media buyers and planners have concluded that viewers aged 25 to 54 is the audience of choice for the greatest number of advertisers.
Well I guess it is a small move in the right direction.
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