Friday, July 04, 2003

'Anti Aging' marketing opportunity

A recently published research brief from FIND/SVP concluded that the US's 78 million baby boomers become increasingly unsettled about looking and feeling old there is an opportunity for marketers to take advantage of a new anti-ageing market. Sounds sensible. The report, titled 'Opportunities in the $45 Billion Anti-Ageing Market - How to Win in the Fight to Stay Young'
goes on to describe the opportunities that exist for the marketing of related products. The following is an extract from the press release.


FIND/SVP estimates that sales of anti-aging products and services in 2002 totaled more than $42.7 billion and could increase by as much as 50 percent over the next five years.

The potential for this anti-aging market is emphasized by the rapid growth in the number of baby boomers, �Between 1995 and 2010, the 45+ age bracket will have grown 38 percent, while the general population will have only grown 13 percent,� according to Howard Waxman, FIND/SVP consumer products and services expert and author of the research brief.

The brief analyses the scope of the market for five anti-aging categories, including cosmetic treatments and surgery, exercise and therapy, food and beverages, vitamins, minerals and supplements, and cosmetics and cosmeceuticals. For example, cosmetic treatments such as botox, collagen injections, chemical peels, dental whitening and laser treatments, will account for the largest chunk of anti-aging spending by 2007 with a projected $11 billion in revenues. Other marketers are poised to take advantage of the anti-aging movement, including health clubs and exercise equipment manufacturers for which FIND/SVP projects revenue to reach as much as $13 billion by 2007.

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