Yahoo and Carat Interactive have just ‘announced’ some research about the importance of the Internet for those under 34. Don’t bother to look on either of the company’s web sites since there is no mention of it, not even a press release. I read about it on direct marketing news.
Here is my free consultancy tip to companies. If you release news to the news wires then make sure your web sites also carry the details!
A few interesting comments:
Microsoft has launched a NetGen division, a team of 12 recent college graduates to develop products for people between 13 and 24. I wonder if they have one for the 50+ generation?
Older generations are more likely to be loyal to a single type of media. A fragmented media market daunts them. I wonder?
They (the Millennials) want to be entertained, garner information and look up products, download or share music and read the latest news, in that order. By the look of so many web sites they are more about entertainment than informing. Our research shows that entertainment comes low down on the list of the 50+ consumer’s requirements
For those of you who collect new market segment names then these are the ones for the Millennials. The ‘Hubs’, ‘Chic Geeks’, ‘Miss Insulars’, ‘The "Now" Crowd’, ‘The IQ Crew’ and the ‘Alter-ego.coms’. I bet they had some fun coming up with these names!
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